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Crown’s electric forklifts are used regularly to securely ship warehouse commodities and resources. The company’s wide-ranging product line features power pallet trucks and stackers, narrow-aisle turret trucks, counterbalanced trucks (sit-down and stand up models), manual propelled pallet lift trucks and stackers, order picking equipment and narrow-aisle reach trucks.
Environmental stewardship and preservation are an especially important part of the Crown philosophy. Decades of thought leadership have enabled Crown to assist consumers at the same time as improving the natural environment. ISO 14001 certification has been attained for company stewardship and environmental attentions in manufacturing. Crown has proudly achieved many awards and recognitions for its preservation efforts, including the Ohio Governor’s Pollution Prevention Award and the Ohio Governor’s Environmental Sustainability Award.
History – 1930 to 1950
Crown Equipment Corporation was first born is rural central American town known as New Bremen, Ohio, USA. The business has grown from a one-room operation into a globally distinguished organization, currently considered to be the 7th largest lift truck manufacturer on the planet.
The Crown corporation was founded in 1945 by two brothers, Allen A. Dicke and the late Carl H. Dicke. Carl’s son and Chairman Emeritus, James F. Dicke, joined the family business later on that same year. At this time, his son, James F. Dicke II, is Chairman and CEO. James F. Dicke III, serves as the company President at the moment, becoming the fourth generation of the Dicke descendants to continue this position.
Now an internationally diversified organization, Crown originally fabricated temperature controls for coal burning furnaces, servicing a small client base. The assembly of these control items took place in a former hardware store based in New Bremen, Ohio, where Crown’s center of operations currently remain.
By the year 1949, Crown moved into the production of rotators for antenna due the increased fascination with televisions at the time. The product was proficient at improving the picture and reception quality. The company’s profitable move enabled them to become a leading producer of units until 2001. The company ceased production in October after a decline in the worldwide demand for television antenna rotators.
History – 1950 to 1975
Crown soon diversified its manufacturing to incorporate the repair of mechanized and electrical components for private and government use in the early 1950's. After a number of lucrative bids inside a short period of time, the company had built a respectable business in this field.
Flexibility and success dominated Crown’s capability to diversify once again. In 1957, production into the material handling industry began with forklift production. The organization believed the industry required a smaller line of superior quality forklifts. Crown promptly created an exceptional series of modern equipment and swiftly evolved into the most rapidly evolving material handling organization with its assortment of merchandise.
By 1966, Crown had ventured into the international material handling marketplaces by opening up shop in Sydney, Australia. Sydney is currently a regional headquarters for Crown for all Pacific Asian sales, advertising and marketing, and services. Crown remains an unwavering market leader these days, supported by exceptional operations, solid sales and solid production operations.
Two years later, Crown had moved into the European marketplaces by buying up an Irish manufacturing facility from a German Company, Steinbock. There they started to construct PTH hand pallet trucks. Later on that same year, Crown started their first London operation located close by Heathrow Airport. The sales and service operation of Crown’s comprehensive forklift line was offered in the UK by the end of the decade. In the early 1970’s, Crown expanded and began marketing forklifts across Europe through autonomous dealers.
History – 1975 to Present
Crown at present has a sizable network of Crown-owned and independently-owned sellers in various key worldwide marketplaces delivering a vast fleet of electric lift trucks. They are responsible for handling the company’s product sales and service.
Corporate offices in New Bremen, Ohio and Munich, Germany offer national advertising and promotional sales support to all seller and sales personnel. Both Crown sales and seller personnel are factory- trained in all disciplines to guarantee the utmost reliability and service. The Munich office was launched in the 1980’s and provides purchasing, marketing and advertising, engineering and design capabilities for India, Africa, the Middle East along with Europe. The diverse family of intercontinental dealers and Crown-owned dealers successfully operate in nearly 100 overseas city environments.
Crown has established 6 manufacturing locations in the United States that include: New Knoxville; Celina, Ohio; Greencastle, Indiana; Kinston, North Carolina; Fort Loramie, Ohio; and New Bremen, Ohio. Serving their growing foreign markets, Crown has production facilities in Sydney, Australia (since 1966); Queretaro, Mexico (since 1973); Roding, Germany (since 1986); and Suzhou, China (since 2006). Crown also owns branch sales and service center operations in more than 30 locations in the USA. International branch sales and service center operations include locations in Singapore, New Zealand, the Netherlands, Korea, Malaysia, England, Germany, Belgium and Australia.